What we've done


Transformative outcomes

Arepa P.A.N. Experience Food Truck Tour

To celebrate World Arepa Day on September 8 and promote the east coast Arepa P.A.N. Experience 2018 Food Truck Tour, Newlink developed a communications...

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Campeche - Channel Marketing Campaign

Campeche – the Mexican state on the Yucatan Peninsula – was once home to the second most productive oil field in the world. Today, an oil crises has...

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Novartis Oncology - MPNs Internal Campaign 2018

Newlink worked on an employee campaign to raise internal awareness for these conditions, and for Jakavi, a treatment that can help these patients live...

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Newlink Debuts UnSeen – Miami’s First Mural for the Visually Impaired

With some imaginative thinking by Chief Creative Officer Rafael Ramirez, and a collaboration with Miami Lighthouse for the Blind, Miniac Films and Julian...

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The first ever campaign filmed out of an iPhone

The onset of the 21st century has brought along the “horizontal to vertical” phenomenon. Consumers now spend 80% of their time on third screens, which...

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Temptation Cancun Resort

Relaunch and Repositioning

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Dominican Republic leverages digital tools to show itself in all its glory

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Paramount brings a dystopic future to Latam with #HandmaidsEnParamount

At first sight, The Handmaid´s Tale didn´t seem to have the potential to resonate with Latin American audiences, but combining storytelling with audience...

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Quito Tourism Board - Destination Marketing Campaign 2016-2017

Newlink became the global agency of record for Quito, Ecuador in May 2016 just after the country was hit by the catastrophic 7.8 magnitude earthquake. With...

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Digital Campaign for the premier of #MTVCaniggiaLibre

What happens when you develop content for Argentinians that doesn’t sound and feel like a Mexican TV transplant? A region lacking viewership turns into...

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LATAM Airlines Group Global Alignment

In 2012, LAN and TAM Airlines - two aviation leaders of Latin America - merged to create LATAM Airlines Group. The company faced challenging years ahead...

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Digital Campaign for the 2017 #PremiosMTVMIAW

Thanks to a 360º digital media campaign, the 2017 MTV MiAw Awards were the most successful in MTVLA’s history in terms of both votes and ratings.

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Tourism Promotion Trust of Acapulco

Acapulco is an iconic destination that put Mexico on the global tourism map. But social problems in recent years have taken a toll on the city’s tourism...

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CAF –Development Bank of Latin America

Since 2012, Newlink’s multi-disciplinary team has helped position CAF, Development Bank of Latin America, as an model multilateral institution in the...

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Habitat III – CAF Day

Habitat III was the third edition of the United Nations Conference on Housing and Sustainable Urban Development, which takes place once every 20 years. In...

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Dominican Republic Virtual Tour

With a strong competition in the Caribbean, Newlink was challenged to develop a promotional strategy that would set Dominican Republic apart from the rest...

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@MTVLA Instagram Growth

Through a user-driven editorial strategy, MTVLA was able to better connect with Millennials on Instagram, increasing the quality and relevance of its...

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Cold, Pressed, Raw

Spreading the message of a healthier lifestyle with Cold Pressed Raw (CPR) by tapping into health-minded consumers and influencers. Therefore, they...

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Pioneering new superfood blend, Kunachia, in the U.S. Market to improve consumers’ health and quality of life.

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What is the best way to connect with passionate sports fans on social media? Through a customized content strategy, Newlink managed to boost the visibility...

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