Clients
Area of Expertise
Expertise Leaders
Vice President, Crisis & Reputation Management
Spain
Objective
To present Welever Spain & Portugal, the movement that empowers people to implement social change and make real strides in achieving the Sustainable Development Goals articulated by the United Nations. After launching in the United States and Mexico, Welever has taken that same step in its home country, presenting its revolutionary tool for measuring, managing and monitoring social action in relation to the SDGs.
Receivers
More than 250 executives from major companies of Iberian Peninsula attended roundtables with leading figures from the business world, the public sector,and academia, as well as government authorities.
Obstacles
One of the obstacles to overcome was the geographical barrier. Welever is a company that has had great success in countries such as Mexico and the United States, but it had never launched its products and services outside the Americas. This made it challenging to attract members of the media to the event, yet the targets were still achieved.
Insights
Excellent coverage in leading Spanish media (online and offline) such as EFE, Europa Press, El País, La Vanguardia, El Economista, and the specialized CSR and HR press.
Transformation
Welever represents a sea change in management and measurement of social action by companies and individuals. Never before had we connected as individuals – and even less so as companies and organizations – to share initiatives aligned with the Sustainable Development Goals. Those initiatives now can also be measured in order to analyze and interpret their impact and advantages.
Welever, a platform to measure sustainability and social action, manages, measures and reports your social responsibility and sustainability activity through the use of our digital tools.
This platform links disruptive technological advances, companies, organizations and people with the SDGs. It leverages the advantages of interconnectivity and globalization and allows employees’ individual initiatives to be converted into initiatives that help achieve the Sustainable Development Goals.
Also included is a new tool known as the Social CV, through which each person on the platform can have a record of their achievements and initiatives.
37
Media Interactions
10M
Readers
637
Monetary Value (Thousands of Euros)
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V1.0, September 2021