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Nespresso: The Positive Cup

Nespresso reaffirms its commitments and celebrates the 10th anniversary of its recycling system in Spain.

Nespresso, a leading brand in coffee capsules of the highest quality, has shown in Madrid the progress achieved through its sustainability commitments to ensure each cup of coffee can generate value both in the environment and in society.

At Newlink, we designed the whole event, and developed the scenography, exhibition areas, and all logistics production and guest movement.

Thus we were able to create a customized space for Nespresso in the the heart of Madrid, and show the brand achievements to the media and institutions through various presentations on stage and different experiential activations in the venue.

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