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Cayetana Pelaez

Senior Vice President, Lifestyle

Cayetana Pelaez is the Senior Vice President of Lifestyle. 

She has 15 years of experience in communications and is an expert in the development of communications strategies for clients in different sectors (including lifestyle, gastronomy, and tourism). Cayetana has experience in managing results- and customer service-oriented, multidisciplinary teams.

She has worked for clients such as Diageo Reserve (Ron Zacapa, Tanqueray Nº Ten, Ciroc, Johnnie Walker, Don Julio, Bulleit, and Cardhu), San Miguel, Leroy Merlin, TAG Heuer, IWC, the Laureus Foundation and the Laureus World Sports Awards, Samsonite, Meetic, Vista Alegre, Patek Philippe, CaixaBank Banca Privada, Goodyear, and Air Europa.

Cayetana is a professor and lecturer at various master’s and graduate-level courses at different universities and business schools such as King Juan Carlos University and ESNE (University School of Design, Innovation and Technology).

She holds a master’s degree in communications and a degree in journalism from CEU San Pablo University.

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