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An interview with Albert Durig, Managing Partner of Newlink Strategy, on Channel 7 – TV Peru News.

He discusses his method of corporate strategic planning. He said that changes have occurred in the world in recent years that have had a major impact on business in four ways: Speed, Participation, Transparency and Social Awareness. He argues that there are new ways to manage a business in the context of these new circumstances and that planning is of utmost importance because it helps you decide how to navigate the waters of the modern world.

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