Newlink's next chapter

For 18 years, we have accomplished greatness thanks to partners like you and the power of collaboration.

We have overcome challenges, broken new ground and achieved global recognition alongside industry innovators such as UBER, Expedia, Coca-Cola, FICOHSA, Palace Resorts and ESPN, among others.

Our success is tied to the belief that we are living in an ever-changing world which requires continuous reinvention to ignite transformation and achieve breakthrough results.
We created a solution: Orbital Thinking.

It is based on the belief that there is only one way to reach our goals in this changing world: build a compelling, common purpose which rallies stakeholders around it, unleashing true collaboration and transformative outcomes.

As we look to the future, we seek to propel Orbital Thinking to the forefront of everything we do, with each of us, “actors,” playing a pivotal role.

From media training and crisis council to market insight research and virtual reality: our purpose-driven efforts will be grounded in strategy more than ever before.

Talented executives across all levels and from all walks of life have always been the fuel which powers Newlink. Today, our future could not be brighter as we expand our family.

We are pleased to welcome Cynthia McFarlane as Newlink’s Chief Strategy Officer and Managing Partner. A visionary leader, Cynthia will bolster the firm’s capabilities, heighten our strategic approach and expand our offer to include business consultancy.

With more than 25 years of experience in U.S. Hispanic and Latin American advertising and marketing, Cynthia leads the firm’s Multicultural Marketing, Creative and Branding, Integrated Production, Insights, Branded Content and Social Marketing teams. Cynthia also brings an additional perspective and energy to all of Newlink’s areas of expertise including Tourism, Public Affairs, Health & Wellness and Business Transformation, among others.

We look forward to collaborating with you on Newlink’s next chapter and beyond. Together, we will ignite transformation.

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