Area of Expertise
Expertise Leaders
Director, Creative & Branding
España
Celebramos la segunda edición del exitoso Stylefest, esta vez bajo el concepto “Color Explosion”. Un gran evento realizado en el Centro Comercial Parquesur supuso un recorrido a través del mundo de la belleza con grandes marcas, workshops, influencers y reputados profesionales creando una experiencia inolvidable además de una innovadora forma de promocionar las tiendas del área comercial.
OBJETIVo
Teníamos entre manos un reto importante y era conseguir redirigir el tráfico directo a las tiendas del centro comercial específicas del territorio de belleza e incentivar su consumo ya que estas marcas han sido grandes perjudicadas durante la pandemia. Contamos con el apoyo de marcas como Lush, Equivalenza, Nyx, Rituals o Lashes and go; etc,.
Para ello, quisimos crear una experiencia directa con el público final, en la que las marcas eran las protagonistas y se convertían en el entorno perfecto para realizar esa Beauty Experience.
El otro reto que suponía este proyecto era el de poder llevar a cabo un evento siguiendo las medidas de seguridad e higiene que se exigían en ese momento. Para ello, creamos una landing web específica para poder reservar cita en la Beauty Experience, así como en los workshops que se realizaban con expertos sobre el tema y la participación directa de las marcas.
tácticas / iniciativas
Bajo el concepto “Color Explosion”, el centro comercial animaba a las personas a devolverle el color a sus vidas, y olvidarse de la época gris que habían vivido en los últimos meses. Y para lograrlo, presentamos las novedades más destacadas del mundo beauty, invitando a los asistentes a lucir su mejor versión, a través de una experiencia física inolvidable.
La Beauty Experience, un recorrido experiencial de la mano de principales marcas colaboradoras y presentes en el centro comercial. El usuario accedía al local acondicionado para la ocasión e iba disfrutando de un recorrido Beauty. Esto se completaba con workshops de 1h durante el fin de semana liderados por influencers y reputados profesionales, además de las embajadoras del proyecto.
Además, la experiencia se desarrolló en un espacio creado especialmente para la ocasión, en la que el diseño y la decoración más vanguardista se combinaron con un estricto protocolo frente al Covid-19.
resultados
Style Fest: Color Explosion logró reunir a más de 3000 asistentes, conllevando un incremento más que significativo del footfalll del centro comercial, que se tradujo en una conversión en ventas de más de la mitad de los asistentes, y un aumento del tráfico a tiendas en más de un 20%. Además conseguimos aumentar leads a través de la tarjeta de fidelización del centro comercial y aumentar seguidores en RRSS, compartiendo tráfico con los dos perfiles seleccionados como embajadoras del proyecto.
+3000
Asitentes
+20%
Aumento de tráfico a tiendas
@ 2022 Newlink. Todos los derechos reservados.
Newlink Internet Privacy PolicyThis website is operated by Newlink ("we" or "us").
We respect the privacy of users of our website and recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy policy contains important information about how we use your personal information.
At times we may request that you voluntarily supply us with personal information. Generally, this information is requested when you want us to provide you with information.
We may gather the following information about you when you use this website:
Name
Email address
Telephone number
Country
IP address (a unique identifier for your computer or other device)
Mobile device ID
Information provided by you in relation to submitting a job application to us (this may include sensitive personal information i.e. ethnic origin)
We will use your personal information in the following ways. We are also required by law to state a “legal basis for processing”, i.e. to tell you on what grounds we are allowed to use your information, and this is also set out below:
To provide you with information that you have requested or to respond to specific questions you may raise regarding Newlink and its affiliated companies
Our legal basis for processing: Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.
to provide you with better ways of accessing information from this website.Our legal basis for processing: Our legitimate interests – we use your personal information to help us to deliver the best online experience to you and other website users.
To process and consider your job application.
Our legal basis for processing: Our legitimate interests – we use your personal information to assess your job application, and to keep you updated throughout the application process.
to send you information and materials that may be of interest to you, such as newsletters, news bulletins and other business information.Our legal basis for processing: Our legitimate interests – we use your business-related contact information such as your work email address to communicate such information to you.
We may send your personal information to other group companies, affiliates and third parties to help us process your personal information for the purposes set out in this policy.
We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.
We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.
We will only provide information to you that you have asked for via the website.
We are a global company and therefore we may transfer your personal information to countries around the world including the US, Latin America and Europe. We will, where the country to which your data is transferred has not been found to provide an adequate level of protection, put in place appropriate safeguards (we use standard contractual clauses) to ensure your information is protected.
We will keep your information for a period of time defined when we receive it.
Our website links to third party sites which we do not operate or endorse. These websites may use cookies and collect your personal information in accordance with their own privacy policies. This privacy policy does not apply to third party websites and we are not responsible for third party websites.
We take appropriate measures to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.
This web site is not intended or designed to attract children under the age of 13. We do not knowingly collect personal information from or about any person under the age of 13. If you are under 13 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.
You are entitled to ask:
for a copy of the personal information we hold about you, and details about how we are processing your personal information;
to have any inaccuracies in your personal information corrected;
if we are processing your personal information by automated means, and on the basis of your consent (see “How do we use it?”, above), for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so; and
to have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you the information you have requested).
Please contact us using the details set out below if you would like to exercise any of these rights.
You also have the right to make a complaint to the supervisory authority if you’re not happy with how we’ve handled your personal information.
If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at the following address: [email protected].
We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.
We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time.
V1.0, September 2021