Area of Expertise
Expertise Leaders
Senior Vice President, Tourism
España
Director, Creative & Branding
España
Tras 3 años cerrado y su renovación más ambiciosa, Newlink Spain es la agencia encargada de comunicar esta apertura y organizar el acto oficial.
Un evento que supuso un gran reto, ya que, dada la situación sanitaria, el sector hotelero no invitaba al optimismo, y se trataba de uno de los primeros eventos presenciales, por lo que era necesario hacer de él un ejemplo de seguridad.
OBJETIVos
tácticas / iniciativas
Ante la situación sanitaria del momento, se planteó la necesidad de realizar un evento íntimo teniendo en cuenta todas las medidas de seguridad sanitarias necesarias, en la que estuvieron presentes los máximos responsables de la Comunidad de Madrid, Ayuntamiento de Madrid y Turespaña, así como los responsables del Grupo Mandarin Oriental y del nuevo hotel. Un evento institucional al que acudieron un selecto grupo de medios de comunicación que se completó con la gestión de entrevistas one to one.
resultados
Dada la gran expectación mediática ante la reapertura del hotel así como la situación del sector en ese momento, el interés por parte de los medios fue máximo. El resultado fue un éxito con cobertura en los principales medios de comunicación del país: 17 entrevistas, + de 30 medios asistentes, + 600 millones en audiencia, + 9 millones € de Advert Value.
17
Entrevistas
+30
Medios asistentes
+600M
Millones en audiencia
+9M
€ de Advert Value
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V1.0, September 2021