Clients
Area of Expertise
Expertise Leaders
Vice President, Culture
Argentina
Chile
Senior Director, Integrated Production
Estados Unidos
Habitat III es la plataforma que sienta la agenda urbana de América Latina para los próximos 20 años y ofrece una gran oportunidad para que la comunidad internacional se involucre sustancialmente y formule estrategias sobre estos temas complejos.
Algunos de los tema que trata Habitat III son: pobreza, calidad de vida, degradación ambiental, cambio climático, ventajas económicas, sociales y de creatividad ofrecidas por las ciudades.
Objetivo
Posicionar a CAF como referente global en ciudades inclusivas y productivas y su impacto en América Latina a traves de una estrategia integral de comienzo a fin que partiendo de la definición de mensajes, historias, materiales creativos, agenda, ambientación, tecnología y difusión, permitiera diferenciar a CAF en un ambiente especializado de impacto global.
Receptores
Público en general, multilaterales, gobiernos, agencias de créditos, bancos y empresas privadas, público académico, aliados, clientes actuales y potenciales, think tanks, funcionarios CAF, medios y líderes de opinión.
Barrera
Es la conferencia más importante a nivel global de desarrollo urbano, con gran participación de expertos y entidades con alto reconocimiento en la materia, lo cual hacia imprescindible direfenciar la gestión, conocimiento e impacto de CAF frente a los demás actores.
Insight
Los clientes saben cuál es el diferenciador de CAF:
Existe un público que no conoce a CAF, hay que amplificar el conocimiento en esta área.
Transformación
CAF es el socio ideal ya que ofrece las condiciones necesarias para generar mayor productividad y crecimiento a nuestras ciudades a través del aporte de ideas, adaptación de mejores prácticas globales, financiamiento y acompañamiento en proyectos de ciudades inclusivas y productivas.
Programas Implementados
Resultados at a glance
Estrategia
Relación con medios
Creatividad
Audiovisual y videos
Redes sociales
Facebook:
Resultados
Estrategia de comunicaciones
La estrategia de comunicaciones para Hábitat III tuvo como objetivo posicionar a CAF como referente global en ciudades productivas e inclusivas en América Latina, lo cual se logró a través de las siguientes acciones:
Ambientación:
Diseño y desarrollo del stand
Imagen y ambientación DÍA CAF
Relación con medios:
Contenido periodístico
Cobertura en medios
Entrevistas con medios
Medios aliados
Creatividad
Piezas creativas
Adiovisual y videos:
Producción y post producción
Videos
Realidad Virtual
Kits de realidad virtual
Video VR
Redes sociales
Engagement
Promoción online
Campañas de tráfico
Livestream
Referencia
Piezas Creatividad
Referencia
Realidad Virtual
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V1.0, September 2021