La campaña digital previa a los #PremiosMTVMIAW fue avasallante: ningún flanco se dejó descuidado.
Con la publicación de contenido original -principalmente orgánico- que promovía la interacción a través de dinámicas de votación, transmisiones en vivo por Facebook, vistazos exclusivos de la producción y artículos en web sobre los nominados y la producción, la meta de 127 millones de votos se superó sólo 1 semana después de que inició la campaña. Pero nosotros apenas estábamos empezando.Los Premios MTV MIAW 2017 lograron los mejores números en la historia del show:
Fueron el show más visto en México por la audiencia de 12 a 24 años, hubo un aumento del 405% de espectadores con respecto al año pasado y sobrepasamos el rating esperado en un 40%. Además, logramos un nuevo récord con 658 millones de votos en línea, 418% más de la meta original.658
Millones de votos en línea
Nuevo récord y 418% más de la meta original.
+405%
Ratings en comparación al 2016.
40% más de la meta original
Show #1
En la audiencia de 12 a 24 años en México.
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We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws.
We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time.
V1.0, September 2021
