To support the launch of Kunachia in the U.S. market with an action plan that can generate brand awareness and engage the target audience with Chia+Probiotics product.
Highlights
6,612,118
Total Impressions on Media Outreach
21,104,940
Total Reach Influencer Outreach
OBJECTIVES
To implement a holistic communications strategy for Kunachia in order to effectively position Kunachia in the U.S. market, generate brand awareness and engage Kunachia’s target with the Chia + Probiotics product.
SOLUCIÓN
Content Development:
Newlink drafted all necessary assets for pitching, placement and other outreach: i.e Key Messages, Press Releases, Infographic, Byline article, Tweet Sheets, Customized Event Invites, Social Media Posts.
Media Outreach:
Local and national media outreach, including drafting media lists, creating various pitch angles, drafting and distributing press release, proactive media pitching and coordination of interviews, follow-up and monitoring of coverage. Secured extensive coverage across different outlets, including Shape Magazine.
Influencer Outreach:
Identified and contacted digital influencers with significant followings across all social platforms to help build brand authority and reach new customers. Secured new opportunities including dedicated product features, social media contests and giveaways, among others.
TRANSFORMATION
Kunachia expanded its sales from 40 Sam’s Clubs to more than 400 Sam’s Clubs while working with Newlink.
6,612,118
Total Impressions on Media Outreach
21,104,940
Total Reach Influencer Outreach
ABOUT THE CLIENT
Kunachia, the first brand in the US to create a superfood blend that combines chia with a probiotic, launched its brand new product, Chia+Probiotics, in 30+ cities across the U.S. This product is truly the full package; it supports digestive health, promotes bone health and provides organisms with protein, omega-3 antioxidants, minerals and calcium, among other benefits. It is also certified organic, vegan-friendly, dairy free, gluten free and GMO-free.
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V1.0, September 2021