Cold, Pressed, Raw

Spreading the message of a healthier lifestyle with Cold Pressed Raw (CPR) by tapping into health-minded consumers and influencers. Therefore, they required to raise awareness of CPR’s new retail location and brand positioning in South Florida.

HIGHLIGHTS

508,174

Total Impressions Media Outreach

3,187,420

Total Reach Influencer Outreach

51,426

Marketing & Events

OBJECTIVES

To develop a communications strategy to increase CPR’s visibility, brand awareness and foot traffic to CPR’s retail space. Position CPR as a well-known local player and eventually establish CPR as a national industry leader through education and engagement with the right target.

SOLUTION

Educate consumers about the benefits and quality of CPR to enable them to make healthy choices and view CPR as a tool for better health.
Engage with target audience through strategic partnerships, marketing initiatives and community outreach to bring consumers closer to the brand.

Content Development:

Newlink drafted all necessary assets for pitching, placement and other outreach: i.e Key Messages, Fact Sheet, Q&A, Press Release, Brand Ambassador Manual.

Media Outreach:

Focused on local (South Florida) outreach to targeted publications. Drafted media lists, pitches and press releases, and distributed them to appropriate outlets.

Influencer Outreach:

Identified and contacted digital influencers with significant followings across all social platforms to help build brand authority and reach new customers. Secured new opportunities including dedicated product features, social media contests and giveaways, among others.

Strategic Marketing Initiatives:

Identify opportunities to generate foot traffic, brand awareness and relationship building in the community. For example, Newlink coordinated CPR’s participation in the Mercedes-Benz Corporate Run, where CPR had access to 25,000 professionals in the Brickell community.

TRANSFORMATION