Rafael Pedraza

Vice President

A leading strategist, Rafael Pedraza was instrumental in the design and execution of Newlink’s proprietary Orbital Thinking approach to strategy and has guided the company’s methodological shift to collaborative consulting. 

Rafael brings to Newlink a solid professional background in management, organizational change and communications. He has steered change management programs for regional clients such as LATAM, CBC and Southern Peaks Mining, and directed planning sessions for international companies in Peru, such as Backus, Southern Copper Corporation, The Coca-Cola Company and Kimberly-Clark.

Before his career with Newlink, Rafael was Diageo´s Director of Corporate Relations for Andean and SouthLac. He also managed the startup process of Burson-Marsteller in Venezuela and was later appointed as President and Managing Director. He acted as Change Manager for Empresas 1-BC and was in charge of the transformation of Venezuela’s first radio station, Radio Caracas. He also oversaw cultural and functional modernization of El Tiempo in Puerto La Cruz during his tenure as Executive Director.

Articles by Rafael Pedraza

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