Marcos Álvarez

Senior Vice President, Crisis & Reputation Management

Marcos Alvarez, Senior Vice President for the Reputation Management & Crisis area of expertise is an accomplished communications professional with more than 20 years of experience helping clients navigate opportunity and crisis under difficult and uncertain geopolitical environments across Latin America.

Marcos maintains the personal philosophy that business is driven by, and relies on trust, and that this is the biggest asset you can bring to a client relationship.

Prior to Newlink, Marcos served as Director of Communications and Public Affairs at Albavisión, a Latin American Media Network with more than 120 affiliated media outlets and a presence in 16 countries. Before that, he was with Burson-Marsteller Latin America for 13 years, serving in various capacities focused on Issues Management, Reputation Management and Public Affairs. In his latest position there as Practice Leader of Entertainment, Media and Technology, he was responsible for the development of the area in 12 countries in Latin America.

He began his career in Telecom & Tech, then shifted to reputation management, consistently taking global charge of top-tier brands including Sony, Ford, Visa, HP, BM Argentina, Vale, Rio Tinto, Viacom, Praxair and Quilmes, and others.

Articles by Marcos Álvarez

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