The digital revolution has transformed our culture in an incredibly short time. Business and organizations of all kinds feel even more pressure to survive and adapt in this present-future.
Today, effectiveness no longer means a straight line between two points. With so many factors that could just as easily lead to success as to failure, the secret is in knowing how to connect the dots.
Before / Now
In this participative world, the problem is no longer overcoming barriers but disconnects.
Staff, clients, stakeholders, audience … today they are all actors that need to be involved. It isn’t enough to just state the position of an organization; it needs to inspire real passion shared through our ideals.
Ideals and effectiveness in the same sentence? Yes. It’s the new reality, and it’s the first connection we have to think about.