El lanzamiento de Kunachia en el mercado estadounidense requirió un plan de acción que generara conocimiento de marca y engagement con el producto de Chia + probióticos.
CIFRAS DESTACADAS
6,612,118
Total de impresiones en Difusión mediática
21,104,940
Alcance Total de difusión a través de influenciadores
OBJETIVO
Implementar una estrategia integral de comunicación para Kunachia con el fin de posicionarla eficazmente en el mercado de los Estados Unidos, generar conciencia de marca y engagement con el producto de Chia + probióticos.
SOLUCIÓN
Desarrollo de contenidos:
Newlink desarrolló todos los elementos necesarios para el lanzamiento, posicionamiento y difusión: Mensajes Clave, Comunicados de Prensa, Infografías, Artículos, hojas de Tweet, invitaciones personalizadas para eventos, posts en redes sociales.
Difusión mediática:
Difusión mediática a nivel local y nacional, incluyendo la elaboración de listas de medios de comunicación, creación de distintos ángulos de cobertura, elaboración y distribución de comunicados de prensa, lanzamiento proactivo en medios y coordinación de entrevistas, seguimiento y monitoreo de la cobertura. Obtuvimos una amplia cobertura en diferentes medios, incluyendo la revista Shape.
Contacto con influenciadores:
Identificamos y contactamos a influenciadores digitales presentes en todas las plataformas sociales para ayudar a construir presencia de marca y llegar a nuevos clientes. Conseguimos nuevas oportunidades destacando características específicas del producto, llevando a cabo concursos y sorteos en redes sociales, entre otros.
Iniciativas Estratégicas de Marketing:
Identificamos oportunidades para generar tráfico peatonal, conocimiento de marca y desarrollo de relaciones en la comunidad. Por ejemplo, Newlink coordinó la participación de CPR en la carrera corporativa de Mercedes-Benz, donde CPR tuvo acceso a 25,000 profesionales en la comunidad de Brickell.
TRANSFORMACIÓN
Kunachia extendió su red de ventas de 40 Sam’s Clubs a más de 400 mientras trabajó con Newlink.
6,612,118
Total de impresiones en Difusión mediática
21,104,940
Alcance Total de difusión a través de influenciadores
SOBRE EL CLIENTE
Kunachia, la primera empresa en los Estados Unidos en crear una mezcla de superalimentos que combina la chia con un probiótico, lanzó su nuevo producto, Chia + probióticos, en más de 30 ciudades en todo el país. Este es un producto completo: ayuda a mejorar el funcionamiento del sistema digestivo, favorece a la salud ósea y es rico en proteínas, omega 3, antioxidantes, minerales y calcio. También tiene certificación orgánica, es apto para los veganos y no contiene lácteos, gluten ni OMG.
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V1.0, September 2021