Update cookies preferences

Blog | Feature

NEWLINK CONVERSATIONS: Workgroup session on keys to integrating social and online marketing to measurable ROI in Hispanic-focused campaigns.

“While the numbers are supportive for using online mediums when developing U.S. Hispanic marketing communications campaigns, research has found significant differences in Social Media use across different segments of the U.S. Hispanic population”.

Keys to Integrating Social and Online Marketing to Drive Measurable ROI in Hispanic-Focused Campaigns

"Hispanics and Latinos are the fastest growing users of the Internet”.



Join Ederick Lopez from Bluestem Brands and Terry Soto ; President and CEO for About Marketing Solutions for a dynamic and interactive workgroup session to discuss the how companies leverage ROI-based marketing plans to increase the Hispanic market share on social and online platforms; discuss the challenges marketers face in the social and online Hispanic channel; explore strategies, creative expressions and program executions that go on behind the scenes of Hispanic online and social media campaigns.

Jorge Ortega, managing partner at Newlink America will moderate the interactive workgroup.

We look forward to your participation with this event, part of Newlink Conversations: Dialogue, Debate and Discovery with experts on the Hispanic market and live on NewTV, our exclusive web channel.

Ederick Lopez

Ederick Lopez

Director of Multicultural Marketing
Bluestem Brands

Ederick Lopez is Director of Multicultural Marketing at Bluestem Brands, Inc.  a multi-brand retailer, delivering a wide selection of products and shop-at-home convenience through e-commerce and direct marketing via the Fingerhut and Gettington.com brands

Terry Soto

Terry Soto

President and CEO
About Marketing Solutions

Terry Soto is President and CEO of About Marketing Solutions, Inc. (AMS), a Burbank, California-based management consulting firm which specializes in the U.S. Hispanic market. She is a well-respected voice in Hispanic market strategy consulting, working with Fortune 500 companies to help them create the necessary product and service strategies, achieve efficient organizational alignment and build internal cross-functional competencies to accelerate and sustain profitable Hispanic market success.

About the Reach Conference

Hispanic Reach 2011, The Premiere Hispanic Marketing Executive Summit - June 22-23, 2011 in Dallas, TX is the premiere executive marketing event that is dedicated to bringing the conversation of Hispanic Digital Marketing in corporations and agencies to the next level. With the results of the 2010 census out, it is clear that the Hispanic Community is growing at an astronomical rate. 2011 is expected to be a breakout year, as Hispanic marketing becomes fully matured across all platforms. Addressing the most relevant issues, challenges, case studies and controversies, the summit is designed not only for deep significant information but also for the chance to challenge, ponder and discuss deeper issues facing corporations and agencies that truly want to grow their Hispanic marketing strategy and bottom line.

@ 2022 Newlink. Todos los derechos reservados.

Newlink Internet Privacy Policy
1111 Brickell Ave. Suite 2950 Miami, FL 33131
T 305 532 7950 | F 305 532 1845 (Oficina central)