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Newlink has been named agency of record for the Riviera Nayarit Convention & Visitors Bureau.

The tourism practice will be responsible for providing strategic council and executing a compelling communications program for Riviera Nayarit, a luxurious beachside travel destination situated on Mexico’s Pacific Coast.

The agency will focus on public relations efforts in key markets throughout North and South America including the United States, Canada, Argentina, Brazil, Chile, Colombia and Peru.

As agency of record, Newlink will oversee the promotion and positioning of Riviera Nayarit as an authentically Mexican, beachside destination catering to upscale, discerning travelers seeking singular luxury vacation experiences driven by premier hospitality and ecological wonder. Beyond targeting the luxury travel segment, Newlink will champion traditional and progressive public relations strategies with a focus on increasing demand among relevant consumer and trade audiences. Furthermore, the agency will shed light on Riviera Nayarit’s newest luxury developments opening in the coming year from various globally recognized resort brands.

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