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Digital Marketing

In today’s hyper-connected world, digital channels have become key to engaging audiences of all kinds, from employees to shareholders, clients and voters. A robust and current understanding of these channels is essential to communicating effectively in this interconnected world.

Newlink's digital marketing professionals work across all platforms to deliver consistent messages across channels, geographies, languages and formats.

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Programs

Conversation Assessment

Automated monitoring only goes so far; skilled professionals connect the dots. By interpreting activity and identifying potential crises, executives and candidates benefit from analytics-driven insights on consumer opinion and sentiment drivers. This qualitative analysis of global social media conversations and context highlights important brand and customer activity nuances.

Social Footprint Audit

Your brand is active on social media, but is it effective? An audit assesses the breadth, depth and impact of a brand and its competitors across social networks. With strengths and weaknesses uncovered, new strategies will strengthen brand presence and impact across the most relevant social networks.

Offline to Online Activations

Create excitement and magnify the impact of live events by inspiring social participation – activate your audience . Key event triggers will motivate participants to engage, participate and post creative content before, during and after the event in their own social channels. Measure results using published hashtags, Instagram shares and other social media metrics.

Monetizing Participation on Social Platforms

Brand value is sometimes nebulous – sometimes, it can actually bring in direct revenue from social channels. Your online forums may have hidden potential that can be accessed by selling ads or charging fees. Create new revenue streams with a full valuation of your social networks, and then implementing revenue-generating strategies.

Sustained Innovation

Innovating at the speed of social media is energizing—and absolutely necessary for continuing to be relevant in the online space. Empowered with the insights of multi-disciplinary editorial board and ongoing optimization keeps your social channels on pace with the speed of change, well-positioned to pursue innovation opportunities before competitors do.

Social Empowerment

Structuring an in-house social media team can be a thoughtful exercise hiring the right talent and creating strong operational infrastructure. Evaluate strategic goals, internal resources, and identify management tools, human capital, processes and financial structures. Your reward: a sustainable and strategic social media operation.

Social Corporate Governance

Who’s on first—or on Facebook? Message confusion and crisis response missteps are all too common when uncoordinated departments engage separately online. Clearly articulate crisis response processes and day-to-day governing protocols by building a framework for organizational engagement including corporate social media guidelines and a company social media asset inventory.

Participation on Social Platforms

Too often, organizations “do” before they “plan”—particularly in social media. Without a strategy, this action can diffuse brand impact. Taking inventory enables the organization to prioritize its social media channels and create a consistent presence. Creative, made-for-social content, published and distributed specifically to targeted audiences, connects social messages to business objectives.

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